Nourish Lifestyle Spa

Close-up of a woman receiving a facial treatment using a dropper to apply serum near her eye, with text overlay listing benefits of peptides for skin.

As a freelance social media and marketing strategist for Nourish Lifestyle Spa, I develop and execute comprehensive digital strategies across Facebook, Instagram, and TikTok. My work includes creating monthly content calendars, original content production, community management, active social listening, and trend analysis to ensure the brand remains both fresh and relevant.

Beyond social, I support website development and ongoing maintenance - from chatbot creation to site updates and optimization for enhanced user experience and visibility. I lead the planning and execution of livestream events, online workshops, and promotional campaigns, ensuring seamless delivery and strong audience engagement.

I also assist with event promotion, email marketing and text messaging campaigns, paid advertising strategy and execution, and product promotions to help drive both brand awareness and sales. I organize, track, and analyze performance metrics, continuously refining strategies to align with business objectives and growth goals.

GOALS:

Increase Brand Awareness & Visibility
Drive Sign-Ups & In-Store Visits
Create High-Quality, Engaging Content
Support Consistent Communication
Increase Organic Social Media Following

Content Creation

Close-up of a woman with clear skin and red hair, promoting anti-aging skincare treatments, including Biogel, Derapanning, and Microdermabrasion, with the text 'Anti-Aging,' 'Radiant,' 'Refreshed,' and 'Hydrating' overlaid on the image.

Close-up of a woman's face with labels indicating different skin types: normal, dry, oily, and combination, against a neutral background.

A skincare product advertisement highlighting beauty benefits such as UV protection, boost hydration, brighten the skin, and reduce itchiness, with images of a small bottle, a dropper, and a jar.

Close-up of a woman's face with text overlay indicating ingredients hyaluronic acid and niacinamide.

A hand holding a jar of skincare serum with circular overlays indicating ingredients: retinol serum and peptides.

A person wearing a skincare sheet mask with text overlay about Vitamin C and sunscreen.

Close-up of a woman with clear, glowing skin, touching her face gently, promoting skincare tips for winter skin recovery.

Beauty serum bottle surrounded by pomegranate and pear with text overlay advertising 20% off skincare treatments.

A woman is lying down with eyes closed while receiving a facial treatment, covered with a white towel, with a skincare mask being applied to her face by a professional. The professional is holding a small bowl of cream or mask and a brush.

Group of three women smiling and close together, with overlaid text promoting a spring referral promotion for a gift card at nourishlifestylespa.com, valid through March 31.

A woman in a spa robe with her eyes closed, smiling softly, and holding her hands near her face against a neutral textured background.

Close-up of a woman applying a skincare product under her eye, with text highlighting benefits such as lifting, firming, glowing skin, and reducing wrinkles, with focus on peptides and collagen.

Personal Scent Product Launch

I had the pleasure of leading the creative direction, styling, and content creation for the product launch of Nourish Lifestyle Spa’s new wellness line, made with nontoxic ingredients and natural essential oils. The collection features a handcrafted candle, essential oil blend, and room mist - each designed to elevate daily rituals with clean, calming ingredients.

From concept to execution, I curated the visual aesthetic, planned and directed the photoshoot, and created product-focused content for use across social media, email marketing, and the website. The imagery highlights the products' simplicity, natural elegance, and sensory experience, aligning with the brand’s holistic and mindful lifestyle approach.