Nourish Lifestyle Spa
As a freelance social media and marketing strategist for Nourish Lifestyle Spa, I develop and execute comprehensive digital strategies across Facebook, Instagram, and TikTok. My work includes creating monthly content calendars, original content production, community management, active social listening, and trend analysis to ensure the brand remains both fresh and relevant.
Beyond social, I support website development and ongoing maintenance - from chatbot creation to site updates and optimization for enhanced user experience and visibility. I lead the planning and execution of livestream events, online workshops, and promotional campaigns, ensuring seamless delivery and strong audience engagement.
I also assist with event promotion, email marketing and text messaging campaigns, paid advertising strategy and execution, and product promotions to help drive both brand awareness and sales. I organize, track, and analyze performance metrics, continuously refining strategies to align with business objectives and growth goals.
GOALS:
Increase Brand Awareness & Visibility
Drive Sign-Ups & In-Store Visits
Create High-Quality, Engaging Content
Support Consistent Communication
Increase Organic Social Media Following
Content Creation
Content Creation
Personal Scent Product Launch
I had the pleasure of leading the creative direction, styling, and content creation for the product launch of Nourish Lifestyle Spa’s new wellness line, made with nontoxic ingredients and natural essential oils. The collection features a handcrafted candle, essential oil blend, and room mist - each designed to elevate daily rituals with clean, calming ingredients.
From concept to execution, I curated the visual aesthetic, planned and directed the photoshoot, and created product-focused content for use across social media, email marketing, and the website. The imagery highlights the products' simplicity, natural elegance, and sensory experience, aligning with the brand’s holistic and mindful lifestyle approach.
Email Marketing & Newsletter
Email Marketing & Newsletter
