Marketing Director | Brand Strategy
Account Management | Social & Digital Media Strategist
Born and raised in Michigan. Lived and learned in Chicago. I've pitched, consulted, directed, and executed campaigns that deliver results. Whether developing growth strategies for emerging brands or leading multi-million dollar partnerships & campaigns, I bring curiosity, creativity, and a get-it-done mindset to everything I do.
I enjoy turning big ideas into big results (and having fun doing it).
I’m currently available for Freelance, Contract and Full-Time Opportunities.
Capabilities
I partner with brands as a Marketing Director - blending strategy, creative direction, and performance marketing to drive measurable growth.
Strategy & Leadership
Marketing strategy, planning, and quarterly roadmaps
Go-to-market strategy + launch execution
Executive reporting, KPI ownership, and stakeholder alignment
Growth & Performance
Paid media leadership across Meta, TikTok, Google, Snapchat, Reddit, and Pinterest
Budgeting, forecasting, media mix planning, and scaling
Optimization across CAC, CPA, ROAS, and LTV
Brand, Creative & Content
Positioning and messaging frameworks
Creative direction, campaign ideation, and briefing
Content strategy across paid & organic, UGC/influencer programs
Team & Partners
Agency, freelancer, and vendor management
Workflow and process optimization
Cross-functional collaboration and team mentorship
Industries
CPG • Food & Beverage • Wellness • Retail • Hospitality • Service-based brands
Availability
Open to fractional, contract, full-time, and project-based engagements.