Performance Marketing

Performance Marketing

Elevate Your Brand. Optimize Every Touchpoint.

Grill Brand saw significant growth in the percentage of Millennial (+10.8%) and Gen Z (+2.3%) users in 2022 vs 2020.

Utilized Amazon Store which increased link clicks by 28% for CPG client across Facebook/Instagram

Doubled CPG client’s YoY spend to $11.7M and drove a 15% increase in overall revenue

Coordinated A/B testing for Tier 1 QSR brand to prove the purchasing power of Gen Z on Snap; delivering a 30% lower cost per order, 50% higher ROI, and 60% lower eCPM than the typical 18+ age group

Earned $30MM+ in total revenue, while averaging a 104% quota achievement throughout 2023

I specialize in building results-driven campaigns that turn strategy into measurable growth. From paid social and search to influencer partnerships and email marketing, I craft performance marketing strategies designed to drive real impact. Whether that’s clicks, conversions, or customer loyalty.

My work includes paid media planning and execution, landing page optimization, conversion rate testing, affiliate and influencer campaign management, and data-backed reporting. I believe great performance marketing happens at the intersection of creative storytelling and smart analytics - where every decision is intentional, and every result can be tracked, learned from, and improved.

  • Paid Media Strategy & Execution: Creating targeted ads across social platforms (Facebook, Instagram, TikTok, etc.) and paid search (Google, YouTube).

  • Landing Page Optimization: A/B testing and refining designs, copy, and CTAs to increase conversions.

  • Conversion Rate Optimization (CRO): Implementing ongoing tests and adjustments to improve user behavior and maximize ROI.

  • Affiliate & Influencer Campaigns: Managing partnerships with affiliates and influencers to drive sales, leads, and brand awareness.

  • Email & SMS Campaigns: Developing performance-focused email sequences and text message campaigns to nurture leads and convert prospects.

  • Analytics & Reporting: Tracking and analyzing KPIs like CTR, CPA, and ROAS to ensure campaigns align with business goals and continuously improve.