Through strategic paid campaigns and creative optimization, I significantly increased brand awareness for House of Smith across key social platforms. The ads drove strong visibility and engagement — reaching new audiences and amplifying the brand’s bold, artistic voice. Across campaigns, we achieved notable performance results including 1,242,470 Impressions, 30,112 Link Clicks and 673 Add to Carts, reflecting a clear lift in both brand discovery and purchase intent.

Sparked major buzz around REAL WINE, driving 418 first-week orders and boosting overall sales through bold creative and data-led paid campaigns.

The paid campaign launches for SEX Rosé and REAL WINE also drove a substantial increase in overall site traffic. The initial SEX Rosé campaign generated over 27,000 visits to HouseOfSmith.com, while the REAL WINE launch brought in more than 72,000 visits. Marking a major lift in brand discovery and consumer interest within the first weeks of activation.

By optimizing audience targeting, creative formats, and budget pacing, I drove efficient CPCs and strong engagement across all House of Smith campaigns. The SEX Rosé launch traffic campaign achieved an exceptional $0.12 CPC with over 414K video views, while the Sales campaign maintained a 2.6% CTR and meaningful on-site actions. These results reflect a well-balanced approach to performance marketing — blending bold creative with data-driven efficiency to maximize reach, engagement, and conversion at below-industry costs.