I had the opportunity to partner with Pioneer Meats to elevate their signature Pig Wings® and pork products by building brand awareness and driving sales among culinary leaders, chefs, recipe developers, pit masters, and foodservice distributors. I led the complete revamp of their website and shopping platform to enhance user experience, streamline the buying process, and better tell their brand story through impactful visuals and messaging.

Beyond digital, I directed and executed strategic marketing initiatives across Facebook and Instagram — strengthening relationships with key audiences, mid- and macro-level influencers, and leading foodservice brands. I spearheaded product and recipe photoshoots, secured brand partnerships and event sponsorships, and produced high-quality paid media content that drove measurable results.

I developed pitch decks and delivered weekly performance reports, tracking KPIs and campaign success, while continuously analyzing market trends and competitors to identify growth opportunities. Additionally, I supported public relations efforts from media relations and press releases to crisis communications and contributed to product development and R&D to help evolve the Pioneer Meats brand both on and off the plate.